Trust me, I’m a designer...

If you commission creative work, it's often all to easy to fall into the trap of letting your emotions get in the way of great marketing.

When presenting creative work to clients, they often come back with responses like: "...but I don't like red logos!", "...but I prefer Comic Sans", "...but I don't like Emarketing!"
The reason a design or marketing agency has been commissioned to do the job is because they know what works. They also have the ability to look at a business with fresh eyes and determine what it’s customers are going to react to.
The designer who created the logo may not like red either, and they may also hate Emarketing landing in their inbox every day, but they have established that this will attract YOUR particular customers. If you were in a different business, they may have created a blue logo, scrapped the email campaign and designed you a brochure instead!

It's difficult to put your personal taste to one side, but it's critical to successfully creating an image that your customers will warm to.
Everyone has creative ideas, and everyone wants to contribute to the image of their company - it's only natural to want to say “that was my idea!”, but you have to know when to step back and trust the experts!

If your mechanic says to you, "You need a new clutch" - You wouldn't turn round to him and say "OK, but I'd prefer to have a new gearbox instead!" - Would you?

Look out for more tips and advice from TYGA on Design & Marketing soon.