Design & Marketing Advice from TYGA Marketing

Going offroad!

2011-02-21T14:21:00.004Z

TYGA recently designed the livery for a BMW X5 which is due to be hurtling across the desert in the London to Capetown Rally.

Lucky 13!

2011-02-02T08:28:00.006Z

TYGA Marketing is celebrating 13 years in business!

On the 2nd February 1998, Andy Jones and Rob Barber started the business from a back bedroom with an old Apple Mac LCII with a 12" screen. (The mac geeks out there will know what that is!)

Now, 13 years later we have our own premises in St Albans, and have built the business up to service the likes of Dell Computers, easyJet and Virgin Media to name but a few.

We would like to thank all our loyal clients and suppliers for helping us to be where we are today.

New Logistics web site

2011-01-31T17:36:00.002Z

We have just completed the new web site for International Logistics Company TEAM Global. We have completely re-branded the company to give a fresh and contemporary look. View the new web site at: http://www.teamdeliver.com

iPhone web apps!

2011-01-27T12:03:00.002Z

We have now created a mini version of our site especially for Iphones!
We realised that if a visitor is browsing your site on a mobile device, the chances are they just want to get directions to your premises, or find your email address or telephone number. Many sites are too small and fiddly to navigate on a small screen, so we decided to create the TYGA Iphone web app.
Check it out by visiting tyga.co.uk on your Iphone.

As seen on TV!

2010-10-14T10:14:00.004+01:00

Warranty Direct, a client that has been with us for over 13 years, has recently taken the leap into TV advertising. Featured on major UK terrestrial channels such as ITV1, the advert has put the brand we created firmly in the public eye.

View the advert here

easy TYGA!

2010-07-30T14:38:00.006+01:00

easyJet have chosen TYGA to create an online version of their inflight magazine 'bistro & boutique'.

TYGA is responsible for the creation and hosting of the Flipbook, which is updated bi-monthly.

View the easyJet Flipbook.

Want your own Flipbook? Have a look at the online demo now at: www.tyga.co.uk/flipbook

The best chooses TYGA

2010-07-30T14:35:00.002+01:00

Best Digital have chosen TYGA to redevelop their marketing strategy - starting with their brand new web site. Visit their new site.

Flipping Books!

2008-08-05T13:48:00.006+01:00

Have you ever thought about creating an interactive version of your magazine or brochure? Or maybe you want to stop printing it altogether, and go completely online?

The above is a screen grab of the TYGA FlipBook - a completely interactive magazine that pushes the boundaries of online media. Within the book are video clips, advertisements with links to the advertisers site, sound effects and animation.

Why not have a look at the online demo now at: www.tyga.co.uk/flipbook

Trust me, I’m a designer...

2008-07-16T10:45:00.003+01:00

If you commission creative work, it's often all to easy to fall into the trap of letting your emotions get in the way of great marketing.

When presenting creative work to clients, they often come back with responses like: "...but I don't like red logos!", "...but I prefer Comic Sans", "...but I don't like Emarketing!"
The reason a design or marketing agency has been commissioned to do the job is because they know what works. They also have the ability to look at a business with fresh eyes and determine what it’s customers are going to react to.
The designer who created the logo may not like red either, and they may also hate Emarketing landing in their inbox every day, but they have established that this will attract YOUR particular customers. If you were in a different business, they may have created a blue logo, scrapped the email campaign and designed you a brochure instead!

It's difficult to put your personal taste to one side, but it's critical to successfully creating an image that your customers will warm to.
Everyone has creative ideas, and everyone wants to contribute to the image of their company - it's only natural to want to say “that was my idea!”, but you have to know when to step back and trust the experts!

If your mechanic says to you, "You need a new clutch" - You wouldn't turn round to him and say "OK, but I'd prefer to have a new gearbox instead!" - Would you?

Look out for more tips and advice from TYGA on Design & Marketing soon.

Essential Tips for Marketing through Literature.

2008-06-09T15:54:00.003+01:00

Here are a few simple but effective tips on making your literature work for you and not against you!

1. Step into the mind and the shoes of the person reading your copy. Everything you write should be designed to meet their needs, wishes, desires, hopes, fears and dreams.

2. Keep it simple. Don’t use language or sentence structure any more complicated than you would use in conversation with someone over dinner.

3. Benefits, benefits, benefits. You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new hi-fi, you’re probably not interested in how it was made or how many wires it has (the product), you’re interested in how it will sound (the benefit). If you buy a new chair, you don’t really care if it took a man in China three years to make it (the product), you’re interested in how comfortable it’s going to be (the benefit). So all of your copy should focus on the benefits.

4. Remember the magic word – YOU. By continuing to use the word ‘you’ in your copy, you are forcing yourself to have a personal conversation with the person reading it.

Look out for more tips and advice from TYGA on Sales and Marketing soon.

2008-06-09T15:50:00.001+01:00

Time to sell!

2008-06-09T15:31:00.004+01:00

One area that I consider to be very important in any company is how the sales force work.

Most sales people waste enormous amounts of time and are notoriously poor time managers.
This is why I think that if a sales team was asked to justify their time in 15 minute increments, you would have an accountability of what they were up to against time spent. Ultimately this helps to focus on the task in hand. Often even a small improvement in a sales person's productive time use can result in significant sales increases.

Prospecting for new business is hard work and often a big problem, involving lots of rejection that can be very discouraging.

A suggestion to help the sales team is to generate your own leads through advertising, direct mail, telemarketing, exhibiting or a combination of these methods. However, you must make sure when using the leads that a manager tracks the results and keeps in touch through reporting.

One shocking figure is the lack of intent to follow up on qualified leads. Surprisingly, less than 10% of companies follow up a complete list from an exhibition in person or by making telephone contact. Most companies do a better job of collecting the prospects, than they do at contacting them.

It always astounds me why more interest is paid to the collecting of leads (which is the hard part) yet the following up is always seen as a chore. Leads should be treated like gold dust, and should take preference over any other part of a sales roll.
If you are not willing to take rejection, put-offs and put-downs, then you shouldn’t be in sales in the first instance.

But here’s something to consider which is not commonly used in a sales scenario!
A put-down, a negative reaction, and a put-off are only for now... Not for the next week or the next month. Everyones situation changes, and with change comes a new opportunity.

So when selling, remember to always leave on a good note and always try to orchestrate a another contact period: "If you don’t mind, I would like to keep in touch from time to time", is a very neutral open ended question which seems to work in most cases.

Look out for more tips and advice from TYGA on Sales and Marketing soon.

The importance of Image in business

2008-05-29T08:43:00.000+01:00

TYGA recently featured in the Institute of Directors Hertfordshire Magazine. The article discussed the importance of IMAGE for any business.
You can read the full article here...

What’s the most Valuable Selling tool today?

2008-05-25T09:42:00.001+01:00

I knew a car salesman who constantly outsold everyone else in the dealership chain. Everyone thought he was a bit weird by the way he used to take a photo of every customer standing next to the car they bought from him. His office wall was covered top to bottom in these photos!

Looking back on it, why was he so successful?
People walked into the dealership and were greeted by other sales-people as well as this chap, so he had no advantage. Most of the sales staff had the same deals to offer, so there was no real advantage there either. He was proud of what he did and wanted to portray this fact in some way, and through this, stumbled across a type of recommendation and testimonial marketing.

People would go into his office with the intent of beating him down on price and getting lots of freebees. Instead, they developed this trust with him, and complete satisfaction throughout the whole negotiating period, which gave him a massive advantage over everyone else!

So what is the most important sales tool around today?
Your testimonials are the most important thing around, enabling your next customer to see what your existing customers think of you, your product and your service. Ultimately they are encouraged and given a level of confidence by these statements to want to do business with you in the future.

These and other questions answered at rob@tygamarketing.com

New Web site

2008-05-24T08:37:00.000+01:00

We have recently published our new web site which includes lots of information about what we do, but also some tips on marketing techniques.

Have a look at: www.tygamarketing.com

Use what you already have to expand by up to 50 times

2008-05-23T09:39:00.001+01:00

American business research has found that on average, a business owner or director will know at least 50 other contacts at a similar level. With this piece of information, why not tap into your customer base by asking them if anyone else would benefit from a recommendation?

Example: If you have 100 clients, you are missing out on a potential semi-hot list of a further 5000 contacts!

• What’s the best way of asking for business?
• How do you promote your own business to your clients contacts?
• What is the best gift to offer for a recommendation?

These and other questions answered at rob@tygamarketing.com

Customer Loyalty Vs Customer satisfaction

2008-05-23T08:46:00.000+01:00

When walking into a car dealership, why do people see the price on a car but still ask the question “How much does this one cost?”. Asking “How much is it?” is the second biggest buying signal on the planet. “I’ll take it,” being the first. By asking "How much is it?", I’ve basically told the seller that I want to buy what he’s offering. More than 90% of the sellers will say something like, “I’m asking £12,995 for it, but I’ll give it to you for £12,495. Now maybe this is a ploy on the part of the seller to make me feel like I’m getting a bargain, but the bottom line is he just cut his price by £500 as an incentive for me to buy.

My real incentive was I wanted it, and I was willing to pay £12,995 for it!

A small percentage of dealers will say, “I’m asking £12,995.” and I’ll say, “Is that your best price?” or I’ll say, “Is that your cash price?” and then the bargaining begins.
There are a small handful of dealers who will look me straight in the eye and tell me that £12,995 is their best price and some people will pay that. The same guy who reduced his price by £500 could have had more money if:

1. He had just changed his language.

2: He had changed his manner.

3: He had more self-confidence or belief in what he was offering.

4: He hadn’t developed the habit over the years of having to bargain over the price with each customer.

The bottom line in the Automotive industry is that it’s a supply/demand marketplace driven by both desire, perceived value, actual value, and pride of ownership.

So what’s this got to do with your selling structure or strategy?Well the price process of the automotive dealer is no different to yours. Your customers ask for discounts, and the first thing you do is try to figure out how low you can go while still making a profit, and complete the deal.

Big mistake. Regardless of your thinking (because many people think that their product is becoming a commodity), if you were able to stand your ground by proving your value, and having your customer think that the value was there, not only would you earn your price, and get your price, but you would also have the beginning of a mutually respectful relationship that will end with customer loyalty rather than customer satisfaction.

REALITY: More than 74% of all people are willing to pay the price. Ditch the other 26%, let them hammer your competition into no profit and bankruptcy, and concentrate on the customers who are willing to pay for a Good quality product and service.

THE SECRET: In order to get them to pay your price, you have to know which ones are willing and which ones are not. This requires engagement. Often when I ask a dealer, “How much is this?” he begins with a story rather than a price. A story of what the piece is, where it came from, why it’s unique, what gives it value, and why it’s worth owning. He’s proving the worth or the value by telling a story. The stories are not only compelling, they’re meaningful and actually heighten the desire to buy.

CHALLENGE: What stories are you telling? What value are you proving? How deep is the engagement with your customer?

REALITY: If your engagement boils down to a proposal, or if your main contact is a purchasing agent or someone in a procurement department, you lose. Even if you win the order, you lose the profit.

These and other questions answered at rob@tygamarketing.com

Our New Blog!

2008-05-22T11:35:00.001+01:00

This is our new Design & Marketing blog - here we will discuss various subjects and issues that may help you if you are a marketing professional.